For anyone who’s shopped for plus-size lingerie online, Hips and Curves is probably a familiar name. Since opening in the late ‘90s, the brand made a spot for itself by offering well-made, curve-friendly lingerie and accessories when the pickings were slim elsewhere. But recently, some customers have been wondering: is Hips and Curves in trouble? There’s been chatter on social media, and with all the headlines about big retailers shutting down or shrinking their store presence in 2025, it’s easy to worry that another unique brand will bite the dust.
Sorting Out the Rumors: Is Hips and Curves Actually Closing?
Here’s the main thing you need to know: as of May 2025, there’s no credible news suggesting Hips and Curves is shutting down. So far, there haven’t been any public announcements, bankruptcy filings, or even warning signs from industry analysts saying the company is closing up shop.
If you look at the running lists of big retail closures set for this year—like at Joann Fabrics, Sears, CVS pharmacy locations, GameStop stores, and Advance Auto Parts—Hips and Curves is nowhere in sight. Most of the coverage focuses on these national chains that have struggled due to shifting shopping patterns, inflation-driven costs, and changes in what people want from retail.
For Hips and Curves, there just hasn’t been a clear sign of major distress. No news outlets, financial publications, or trade organizations have flagged them as being at immediate risk. If you check out their official website, you’ll still find the collection of lingerie, bras, and corsets live and available for order.
What’s Making People Worry in the First Place?
The easy answer: the wider retail climate has people on alert. Since the pandemic, things just haven’t stabilized for a lot of businesses. This year alone, it feels like almost every week brings a fresh headline about another store chain announcing dozens of closures or restructuring. And when you see a niche brand go quiet for a few days, your mind can jump to the worst-case scenario.
Part of the concern is also about communication. If Hips and Curves updates less often on social media or sends fewer emails than before, shoppers might get jumpy and assume there’s trouble in the background. But a slowdown in posts or sales could just be about changing marketing tactics or a smaller team—not necessarily a sign a company is on its last legs.
Retail Headwinds: Why Are So Many Brands Closing Right Now?
Let’s zoom out for a second. It’s not just plus-size shoppers who are worried. Almost every retailer, whether it’s fashion, home, or beauty, has faced real pressure lately. Online resale platforms, direct-to-consumer startups, and even TikTok have changed how people shop. At the same time, families are being pickier with their budgets as prices climb. It’s a tough combo for mid-sized and specialty stores.
Big, familiar retailers like Sears and Joann can’t lean on loyal in-store shoppers the way they used to. Many have had to shut down dozens—or hundreds—of locations nationwide to save money and avoid deeper problems. But for small or niche brands like Hips and Curves, an entirely online approach can be both a blessing and a risk. On one hand, avoiding rent and major retail staff cuts costs. On the other, digital marketing can get expensive and it’s easy for even loyal fans to drift to newer brands or overseas sites.
For plus-size lingerie, these challenges look different than they do for, say, grocery stores. Curvier shoppers have long faced a lack of variety or poorly-made options in stores. Brands like Hips and Curves filled that gap, winning dedicated fans by making shopping less frustrating and more fun. Losing a beloved shop would hit hard, especially for people who don’t feel seen by big-box selections.
What Do the Experts and Media Say?
Let’s talk about who’s tracking retail health. Publications like Retail Dive, Business Insider, CNBC, and consumer shopping guides usually round up which U.S. retailers are filing for bankruptcy or planning mass closures. In 2025, their focus is on nationwide chains—the usual suspects like CVS, GameStop, and legacy department stores.
None of the major lists highlight Hips and Curves. When websites break down the best or most up-and-coming plus-size or shapewear brands this year, Hips and Curves is often mentioned positively but never as a brand in distress. In fact, focus has shifted to newer direct-to-consumer brands or Amazon resellers popping up. Hips and Curves might not dominate the headlines like it did a decade ago, but being left off the closure lists is probably a good thing.
Also, there haven’t been complaints on consumer review sites or social media about people being unable to make purchases, get refunds, or reach customer support—issues that often hint at a company winding down.
If you’re into business stories or want to track which chains are in hot water these days, Blue Business Mag sometimes covers shifts in retail, too.
Should Shoppers Be Worried Before Placing Orders?
It’s normal to be cautious, especially with online-only retailers—no one loves chasing down customer service if an order goes missing. But for now, the Hips and Curves site is operating as usual. The checkout works, the catalog is current, and there’s nothing odd about their terms and shipping promises.
If you want added peace of mind, here are a couple of ways to check their business health before making a purchase:
- Visit the Hips and Curves official website. Look for banners, pop-ups, or notices at checkout sharing any major store news.
- Scroll their Facebook, Instagram, or Twitter feeds. Brands will usually alert customers ASAP if they’re closing or making a big change.
- Try the Contact Us or Help page to see if you get a prompt reply to general questions.
Most brands will give some warning before shutting down, if only so customers have time to use up gift cards or claim refunds. That said, if a favorite product looks like it’s on steep sale or “while supplies last,” it might be worth grabbing it sooner rather than later—stock can be tight after busy sale periods.
What If Things Change Suddenly?
No one has a crystal ball in retail. Sometimes businesses change course quickly, and brands that look stable in the spring can wind up on a closure list by fall. That’s just the new normal as shopping shifts hard and fast.
If you’re invested in Hips and Curves sticking around—for fashion, fit, or just nostalgia—the best move is to keep your eyes on their official channels. Social media, e-mail newsletters, and even the FAQ section are usually the places where the first word of a major change appears.
Being informed also helps keep you ahead of any surprise disruptions. If you spot signs like “final sale” language everywhere, disappearing categories, or customer service silence that drags for days, that’s when it makes sense to pause before checking out. For now, though, there’s nothing concerning like that from Hips and Curves.
So, Where Does Hips and Curves Stand Right Now?
Stepping back, Hips and Curves seems to be staying the course in 2025. Even as big national chains continue to shrink and adapt, this plus-size lingerie label is still processing orders and maintaining its online presence. There’s no official word—or even clear, credible rumors—saying they’re preparing to close.
If you’re a returning shopper, you should feel okay about picking up your favorite lingerie sets or corsets. If you’re new and just exploring options for plus-size intimatewear, it’s fair to say that the brand is still open for business.
That said, the retail world changes quickly these days. If you enjoy what Hips and Curves offers, be sure to watch their official channels for updates or promotions. Staying in the loop is the safest way to avoid missing out, just in case anything does shift in the months ahead.
For now, chalk up the closure chatter to general anxiety about the retail world, not solid fact. Unless there’s a big notice from the company itself, Hips and Curves isn’t one of the brands leaving the scene in 2025.
Also Read:
