There’s been some chatter lately about what’s happening with Native Eyewear. If you wear their sunglasses, or you’ve spent time outdoors where people use their gear, maybe you’ve heard it too. Are they going out of business? Are their products disappearing for good, or is something else going on?
Let’s break it down, one piece at a time, and see what’s really happening with Native Eyewear right now.
What’s Going On With Native Eyewear?
Like a lot of brands that serve outdoor enthusiasts, Native Eyewear’s story has had some ups and downs. If you check out their official site, you’ll notice some changes compared to a few years ago. Mainly, the selection is a lot smaller than it used to be.
But does that mean they’re packing up shop? The short answer is: not really. Native Eyewear is still up and running, though there have definitely been some shifts in what they’re offering.
A Shift in Product Lineup
If you remember the days when Native offered just about every kind of eyewear accessory or outdoor optic, you’ll notice a difference. They stopped selling gear like goggles, lens kits, spare parts, and certain accessories. In fact, you won’t find those items on their current website anymore. If you try to hunt down specific parts or goggle models, you’ll have a tough time finding them through official channels.
That being said, this kind of move isn’t super unusual in the gear space. Companies sometimes drop older products to make room for new designs. Sometimes, brands will even discontinue whole categories if those items aren’t selling well, cost too much to produce, or simply don’t fit into the new direction they want to take.
Native Eyewear seems to have doubled down on sunglasses and similar products. Their site keeps those front and center, and it looks like this is what they’ll stick with for now.
Why Did They Stop Selling Goggles and Accessories?
A lot of people wonder why these changes happen. The reason usually comes down to a combination of business strategy and market demand. The eyewear market is crowded, and brands need to keep things moving in order to stay competitive.
If a company finds that goggles or replacement parts aren’t bringing in enough sales, or if they want to shift their attention to lifestyle sunglasses, they’ll often wind down those less-profitable lines. It’s less about ending everything, and more about refocusing resources where they make the most sense.
Sometimes it’s about new technology or trends. If customers are gravitating toward performance sunglasses rather than bulky goggles, that has an impact. Making room for fresh releases means older models get phased out.
What About Warranties and Customer Support?
This is usually the first thing people ask when a brand starts discontinuing products. “What if something breaks, and I need a replacement?” Or, “If I bought a pair of Native goggles last year, will they back up their warranty?”
From all current signs, Native Eyewear continues to support customers with warranty requests. If you file a claim for a discontinued style, the company typically asks you to choose a different, available style as a replacement. This shows that they’re still producing and selling enough new inventory to honor warranties.
As for regular customer support, those channels are open too. The company hasn’t cut off communication or dropped their warranty promises, which suggests that their operations are continuing as usual.
It’s actually a positive signal when a brand keeps up warranty services, even as lines change. If they were shutting down entirely, you’d likely see an announcement on their website and customer support would slow down or disappear altogether.
Recent Sunglass Releases: Are There New Products?
Whenever people wonder about a brand going out of business, new product launches are a good clue for what’s really happening. With Native Eyewear, you can still find reports of new sunglass styles coming out.
Take 2019, for example. That year, Native Eyewear launched new models for its sunglasses collection, with a focus on blending athletic performance and everyday style. The company put out press materials and product highlights for these new styles, and some of them are still available online and at outdoor gear retailers.
Of course, 2019 is a few years back now. But the fact that the brand has maintained ongoing releases and their core sunglasses are in stock — both on their site and through partners — makes it clear that production hasn’t stopped. If Native were truly going out of business, we’d see products disappearing from shelves and websites across the board. That hasn’t been the case.
Can You Still Buy Native Eyewear?
Even today, shoppers can find Native sunglasses through several channels. Their official website lists current sunglass models, letting you order direct. Big-name online shops and specialty outdoor retailers also carry Native’s main sunglass offerings.
That said, if you’re looking for something specific (say, an old goggle model or a rare accessory), you might be out of luck for new stock. Your best bet would be checking in with local shops, third-party gear resellers, or online marketplaces where people sell discontinued items secondhand.
But for most sunglass styles, availability remains steady so far.
Online Presence and Outdoor Community Engagement
Some brands go radio silent when they’re closing up, but that hasn’t happened here. Native Eyewear still connects with their outdoor audience — you’ll find them featured on community sites, activity blogs, and enthusiast forums. They sponsor or partner with respected athletes and outdoor experts as well.
On their website’s community page, Native shares tips from outdoor guides, gear lists, and stories about active living. It’s not just a sales pitch, either. There’s a sense that they want to stay plugged in to what fans and enthusiasts care about.
For example, one outdoor guide shared practical advice for winter conditions, mentioning Native’s products for snowy treks. These are the kinds of small but telling signs that a brand stays active within its space, even if it’s not making a lot of noise with splashy new campaigns.
What to Make of Discontinued Products?
Brands discontinue products for all kinds of reasons, and it’s rarely a straightforward signal of shutting down. Sometimes it’s a response to shifting tastes, new manufacturing needs, or changes in retail strategy. Think of how often you see a favorite snack or shoe go missing from the shelves, only to see the company pop up with fresh items the next year.
With Native Eyewear, the main thing is that it’s their goggle and accessory lines that have vanished — not their main sunglass lineup. If you’ve relied on Native for those extra pieces, it can be frustrating. But it doesn’t automatically mean the entire company is vanishing.
And if you do need warranty support or info about older products, their customer service team’s still reachable. Browse their support sections, and they’ll usually help find a solution, even if it means offering newer styles as replacements.
How Are Other Brands Handling Change in Outdoor Gear?
Native Eyewear’s situation isn’t unique. The whole outdoor gear industry has seen some turbulence lately. Supply chain hiccups, shifting trends, and changes in how people shop for gear have pushed brands to rethink their product lines.
Some, like Native, choose to tighten their focus rather than overextend. Others invest in collaborations or one-off releases to test the waters before committing to big changes.
If you want a broader sense of how brands handle these pivots, business sites like Blue Business Magazine cover outdoor brands’ evolving strategies. The focus is usually on sustainability, direct-to-consumer models, and the effects of e-commerce, which are big themes for all sorts of gear makers.
So, Is Native Eyewear Going Out of Business?
Right now, there isn’t any firm evidence that Native Eyewear is closing up shop. The brand continues to honor its warranties, deliver customer service, and release mainstay sunglass products. Stores and online shops still carry their gear — you just might not see goggles and smaller accessories anymore.
If you love Native’s sunglasses, you can still get them. If you’re holding out for discontinued goggles or accessories, you’ll need to do some digging or consider switching to another brand’s options.
There’s no official announcement or credible news indicating a total shutdown. Things could always shift down the road, but from what’s visible to shoppers right now, Native Eyewear remains open for business, just with a trimmed-down catalog and a sharper focus on its signature sunglasses.
Keep watching their site and community spaces if you want updates. For now, though, Native Eyewear is still out there — just changing with the times.
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