Once in a while, a product stands out for making a boring routine—like brushing your teeth—a little more interesting. Goby Toothbrush did that for a lot of people with their electric toothbrush subscription. Over the years, they built a loyal customer base chasing a smarter, easier brushing experience. But if you’ve tried to order from Goby or just check their website lately, you probably noticed something is off.
So what’s going on with Goby Toothbrush? Are they out of business, or is this just a hiccup? Let’s walk through what’s happened since early 2024 and see what the clues add up to.
What Customers Started Noticing First
Around June 2024, customers started sharing some worrying stories online. If you were one of them, you might’ve ordered a replacement brush head and then…nothing. No delivery. No tracking update. A week ticks by, then another.
Normally, reaching Goby’s customer service was simple—an email or call did the trick. This summer, that changed. Instead, people who tried to contact the company came up empty. Emails bounced. Calls rang and rang, or landed on voicemail. And nobody followed up.
Shoppers also reported bigger issues—like not being able to log into their accounts to cancel their subscriptions, change payment info, or even erase their personal data. Considering subscriptions were on auto-renew, this became a real problem for some.
The Goby Website Goes Dark
Then there’s the issue of Goby’s website. By late June, goby.co was mostly unreachable, which is rarely a good sign for any business. At first, it was spotty downtime. Soon after, customers could only see error messages or blank pages—sometimes not even that.
Attempts to log in failed, and old pages sometimes turned up on search engines but wouldn’t load anymore. For anyone hoping to update their account details, request a refund, or cancel a subscription, this website blackout shut down every direct line to the company.
If you cared about your payment or personal data still being on their servers, the experience probably left you anxious and frustrated. With no way to get through, customers were stuck in limbo.
What the Better Business Bureau Reports Look Like
Frustrated customers turned to the Better Business Bureau (BBB), a common next step when companies go silent. In their reviews and complaints from May and June 2024, a pretty clear theme emerged.
People complained that after placing orders (sometimes months earlier), they heard nothing. No packages. No tracking. Just radio silence. Several BBB submissions in June say the Goby website was already down. Each person described failed attempts to reach customer support and even requests to erase their payment details going unanswered.
Here’s a snippet from one BBB complaint:
“Now, it appears that the company is out of business. I tried calling and emailing, but both are dead ends. The company’s website now appears to have been taken down completely.”
Another user wrote about missing a replacement shipment and then realizing every point of contact with the company was gone. It wasn’t just a fluke for a single customer. These complaints lined up over several weeks, describing nearly the same problem every time.
By late July, something new showed up on the BBB listing for Goby: the tag “unpursuable.” For reference, that means the BBB could not locate, contact, or otherwise communicate with the business. If you’ve ever filed a BBB complaint, you know that’s usually the end of the line.
Checking for an Official Announcement
Even though the clues look pretty clear to anyone following along, there’s still no official “we’re closing” message from Goby. There’s been no final newsletter, no press release, and no formal blog post on their site or through business news outlets.
This leaves customers with a strange sort of uncertainty. Did they close for good or just hit technical and operational trouble on a massive scale? At this point, nobody representing Goby seems available to clarify the situation.
If you’re someone who likes closure, this kind of silent ending is frustrating. There’s no refund, no apology, and no clear path toward resolving any lingering issues, especially for pre-paid customers. You’re just stuck waiting for that final shoe to drop.
Are Any Third-Party Sites or Publications Reporting Goby’s Status?
With the main website gone and no press statement to point to, you might expect other business publications or e-commerce sites to fill in the blanks. But, as of this writing, that hasn’t happened either.
Take Spree Commerce, which mentioned Goby in a fairly recent 2024 article. They described how the company approached subscription e-commerce, treating it as a case study for “how it used to work.” There’s no comment about its current activity (or inactivity), and certainly no word about closure or liquidation.
There are plenty of articles from prior years talking praise about Goby’s affordable brush, but almost nothing has popped up since customer complaints spiked in mid-2024. Shop aggregators and product listicles that included Goby just leave old links or dead ends, rather than new info.
So far, no news networks or credible business news sites have covered Goby’s apparent shutdown in any detail. For anyone trying to figure out whether to expect that next delivery, this collective silence is little comfort.
What Can Current Goby Customers Do?
At this point, customers have limited options left. If you have an active subscription, you’ve likely already noticed the charges have stopped processing. Many banks will allow you to dispute the most recent payment if no product was received, so reach out there if you’re owed something.
If you stored sensitive data on Goby’s site and want it removed, the typical approach is to email support. But with Goby completely unresponsive, this route looks bleak. In some cases, people have turned to their credit card providers or the BBB, mainly as a form of documentation.
If you’re curious about broader business news and shifting e-commerce trends, you can browse business insight sites like Blue Business Mag. But even there, news about small e-commerce firms like Goby seems scant unless there’s a major public event.
What We Learned About Goby’s Status
Pulling all this together, here’s how it stacks up. Goby started 2024 as a functioning subscription business. By late June, customers across the web reported unshipped orders, no customer service, and a dead website. These weren’t isolated problems—reports appeared from different states and on several review platforms.
People who tried to salvage their subscriptions or get refunds found themselves locked out. The BBB called them “unpursuable,” a polite way of saying nobody’s home. No formal news outlet has shown up with an interview or statement from management. It’s like the entire company just ghosted everyone at once.
If you search for Goby Toothbrush now, you’ll find old reviews, discontinued product listings, and scattered complaints from recent months. That’s basically it.
Why Companies Sometimes Vanish Like This
We see stories like this now and then with direct-to-consumer e-commerce. Sometimes, a company runs into supply chain headaches or runs out of funding, then disappears without warning. With no stores or third-party sellers to keep customers in the loop, everything stops at once. If you’re lucky, you get a goodbye email—if not, it happens just like this.
This case stands out because of the subscription angle. Customers expected toothbrush heads to show up like clockwork. When that stops suddenly and the website goes dark, it feels a lot worse than other online shopping letdowns.
Where Does Goby Stand Now?
Based on everything available, Goby Toothbrush is, for all practical purposes, out of business. The company’s site is down, support is gone, and there have been no new orders shipped for months. The lack of an official announcement might just be the last sign of disorganization.
If you loved using Goby, this is naturally disappointing. The best you can do is look for alternatives from other brands—most big-name electric toothbrush makers have subscription services now, though few with quite the same blend of style and straightforward pricing.
This story offers a reminder to all of us about what can happen with subscription startups. When a company provides both your product and your portal for managing it, things can turn upside down fast if operations collapse. For Goby, that moment seems to have hit this summer, with little sign that things will come back.
For now, that’s the most current picture we have: Goby Toothbrush has faded out, leaving only frustrated former customers and a trail of dead links. If something changes or they resurface with new plans or a public update, you’ll hear about it here first. Until then, best to consider them closed, and take steps to secure your data or refunds if you still can.
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